Pantone’s 2018 Color of the Year

More than 10 million designers and manufacturers work with Pantone to select colors for their designs. The company organizes its nearly 5,000 Pantone Colors into two systems, one for printing and packaging inks and the other for fashion and product design. Since 2000, the Pantone Color Institute has announced its “Color of the Year.” Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standards groups. After two days of presentations and debate, they choose a color for the following year.

For 2018, the “coloristas” selected Pantone 18-3838 (web-friendly color: #5F4B8B), Ultra Violet, as color of the year. According to Pantone representatives:

“A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”

At Woltman Trophies, we use the industry-standard Pantone colors to ensure consistency on all of our imprinted pieces. Even if it doesn’t use the 2018 Color of the Year, Ultra Violet, we can reproduce your company’s or team’s logo. Check out our artwork requirements prior to placing your order, so we can ensure your awards turn out perfectly!

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